Having a person visit your website via search or by clicking one of your social media links is a great opportunity to begin creating a relationship. The way to do this on your nonprofit website is through creating compelling content, and making it easy for the user to go deeper within your sites content repository.
Blogs
Wednesday, February 22, 2012 - 1:57pm
Tuesday, February 14, 2012 - 2:52pm
Google Analytics is a great tool. It gives us a lot of information that we can use in order to improve our online presence.
Monday, February 13, 2012 - 3:09pm
Most nonprofits have online marketing plans that are focused on three areas:
Increasing awareness of their cause.
Raising online donations.
Increasing engagement.
A nonprofit website can indeed help make significant growth contributions in these areas, but in order to make any measurable, continuous progress it is essential to plan things in advance and know what metrics you are going to track.
"If you don't know where you are going, any road will get you there." - Lewis Carroll
Friday, February 10, 2012 - 8:55am
If a blog post is very short & clear, will more people take "action" on it? Let's find out.
5, 3, 5.
Three numbers that will ensure your nonprofit website is making strong connections, rising through the search engine rankings, and increasing online donations. Sound too good to be true? Try it and find out.
Thursday, February 9, 2012 - 8:43am
I was reading yesterday about "calls to action"...those actions you want your website visitor to take when they are on your website...and I came across an interesting point. The article I read was coming at things from a commercial business perspective, in that it spoke of a sales funnel, but I think it holds true for the nonprofit sector as well.
Here's the interesting bit:
You should have at least three calls to action on your home page, one to represent each "persona" that comes to your website.
Tuesday, February 7, 2012 - 10:18am
This is going to be a simple post...and I'm going to jump right in to 5 things to check on your nonprofit website home page. As you are going through the list, if you find you are missing a couple of these items, do yourself a favour and immediately plan the "first step" to addressing this in a calendar. The best way to right what is wrong is to start immediately.
1. The donation button is in a prominent location, is highly visible, and has effective text.
Monday, February 6, 2012 - 10:22am
(Important Note: For those who feel they aren't "techies", please do not be intimidated by the length of the post or the code included. There is no coding required...this is all copy & paste. The effort required to ensure your donation button and other calls-to-action are optimized is so overwhelmingly worth it, I strongly encourage you to give this a serious read!)
Friday, February 3, 2012 - 9:14am
I'm keeping it simple today...and giving you a chance to get your nonprofit website a little higher in those search engine rankings, by sharing four simple SEO (Search Engine Optimization) tips that you can try right now.
Let's dive in.
1. Make sure your website has Google Analytics installed.
Steps to take if you aren't sure:
Wednesday, February 1, 2012 - 11:55am
Given the amount of time I spend using various tools to develop different bits of content, I thought I would share a list of the tools I use the most often. Some of these tools are free, open source solutions or services...others might be "freemium" or require some sort of payment. Feel free to get in touch if you want some free and/or open source suggestions to the paid services or software.
Tuesday, January 31, 2012 - 3:14pm
Your nonprofit organization most likely has an online presence, a website that is used to communicate "why" your organization exists. Strategic nonprofits are increasingly seeing continuous growth of their resources (financial & other) via their web presence and other social media channels.
How are they doing it? It's simple...(but not necessarily easy!)
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